Farm businesses are serviced by co-operatives and peak industry bodies with many clients. For effective management, marketing and service, a client database with spatial and mobile facility is powerful. Simple address capability is not enough – many services are based on boundaries, landscape and data on assets within properties. A Konect system can provide organisation and insight into the wide range of business verticals. Basic modules are customer relationship management, operations management, and accounts integration.
Recent advances in remote sensing enable the identification of specific crops against land parcels, at the national level. This can be brought into a Konect system, for business intelligence.