FoodTrack accelerator


AgKonect a finalist in the FoodTrack accelerator by Maersk

Barry and Pete were excited when AgKonect was announced as a finalist in the FoodTrack venture program by Maersk Growth and Rockstart. They spent a month in Summer 2018 in Copenhagen, learning Lean startup methodology from mentors and experts, with nine other startups around the world. At the final Demo Day, AgKonect pitched to develop a solution to solve logistics inefficiencies in the banana global export trade, which costs Maersk and the banana industry tens of millions of dollars annually. AgKonect is working on commercialising this solution. We use our learnings in all our business, concentrating on listening to clients, identifying pain points and developing solutions that are fit for purpose.

A further benefit of participating in FoodTrack was the chance to make friends amongst the other startups. We hope to develop linkages with several of them.

We highly recommend to other startups involved in food waste to apply to future editions of FoodTrack.





Farming is spatial

If you visit a farm, the first thing the farmer will show you is a map. They can point to fields, trees, waterpoints, machinery, silos and sheds. They can tell you data about these mapped elements, such as last year’s crops and their yields, quality and price. Farmers thrive on data and ways to capture and use it – be it the back of an envelope, a notebook or an iPad. Farmers are great users of drones and GPS-based precision-farming. Likewise, the work of industry organisations, farm service providers and agricultural scientists revolves around map-based data.

AgKonect’s business is to help farmers and their industry organisations, service providers and partners, with data – capturing, analysing and using it. We want to help people who work in the field to work more efficiently. We can do this by building Konect systems that address their needs. Benefits include:

  • Process improvement during system development
  • Efficient and precise data capture
  • No need to re-enter data from paper forms
  • Simplified management and teamwork, from sharing and visibility
  • Greater capacity to analyse, report and learn as data-sets grow.